Advantages of Blue Nile above Traditional Rings Chain Dissertation

1 . Describe BlueNile's advantages on the traditional jewelry chain. Can conventional company successfully replicate BlueNile? For what reason or really want to? First of all Green Nile's products are products, which means that individuals are price focused. In which Blue Nile offers advantages over a traditional rings chain, since Blue Nile operate on the net, which indicate there is fewer overhead costs, as Blue Nile has significantly less expenses, about employees, rent then opening chain shops. Blue Earth has also advantages on " economic of scale” as it business can be scalable, which mean while the company grows, the expense of business is propagate across. Bargaining power is usually a plus for the Blue Nile on the traditional charms stores, as its purchasing electrical power large. As the result of much less expenses, Green Nile could offer its products with less price then traditional stores. In the article, Blue Nile expenses costs are merely 13 percent of its revenue, but for traditional charms chain, it really is around 30-40 percent. That allows Blue Earth to sell in a cheaper value, for a same quality diamond. I think to ensure that conventional company to successfully copy Green Nile, will probably be difficult. To offer an example, there will be straddling intended for the conventional company, if they want to keep traditional jewelry chain and take on Blue Nile by lunching an internet website. Because there would have been a costs for shops and employees, also another costs for internet sites, and way to deliver more quickly products. The size of technology investment, division channel, will also be a big component to problem intended for conventional jewelry salesman. We will even need to consider whether using a new technology will be better for a particular jeweler or perhaps not. Another thing is the negotiating power is likewise a big part in selling expensive diamonds with less costly prices. I think to copy Green Nile is not an extremely hard task, but with the growth of technology, and expense, I believe that it may be a difficult task. 2 . Consider two organizations in the same industry...

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