Essay about brandstorm T oreal

п»їL'OrГ©al Brandstorm: Brand expansion plan

For the University or college of Amsterdam

Name В В В В В В В В В В В В В В В В K. janssen

NameC. Kock

NameF. Boer

Course В В В В В В В Branding

Date В В В В В В В В В В В В В В В В В 20 maart 2015

Word countx

Outline

Case study 1

1 . Advantages, Lancôme in the travel full industry.............................................. three or more 2 . Lancôme..................................... …………………………………. ……. ……........ some 2 . 1 ) Lancôme's concentrate on group.................... ……..... ……. …..................................... 4 2 . 2 . Lancôme performance....................................................................................... 4 3. Establish the travel and leisure retail market.................................................................................. five 3. 1 ) Airport styles and improvements...................................................................... 5 three or more. 2 . The actual the travel and leisure retail market one of a kind..................................................... 6 4. Consumer examination of travelling retail consumers........................................................... 7 four. 1 . Characteristics of the global shopper................................................................ six 4. 2 . The requires of the global shopper....................................................................... almost eight 4. 3. The inspiration to purchase at the airport......................................................... 8 5. Rival analysis of Lancôme.............................................................................. eight 6. SWOT, travel retail for Lancôme………………………………………... ………10

Example 2

7. Manufacturer development program: Lancôme | travel............................................................ doze 7. 1 ) Introducing the program........................................................................................ 12 six. 2 . The Lancôme | travel Knowledge.................................................................... 12 several. 3. Price indication……………………………………………………………... 13 7. 4. The brand intro strategy...................................................................... 18 7. five. Future opportunities.......................................................................................... 15 8. Positioning............................................................................................................. 18 8. 1 ) Positioning Lancôme | travel in the market…………………………………16 8. 2 . Target audience as well as the typical Lancôme | travel and leisure user……………………... 18 8. a few. Brand elements………………………………………………………………18 8. some. Communication initiatives…………………………………………. ………. 19 9. Conclusion and sales pitch for the Lancôme | travel encounter.......................... 21 twelve. Reference-list......................................................................................................... twenty-two 11. Bout............................................................................................................. 23 10. 1 . Statistics of the travel retail market................................................................... 23 11. 2 . The Lancôme | travel etui…………………………………………………... twenty-four 11. several. Impression with the Lancôme | travel experience……………………………... 25 eleven. 4. The survey…………………………………………………………………... dua puluh enam 11. a few. Lancôme's associative network / word cloud………………………………... 35 eleven. 6. Porter's five makes ……………………………………………………………………….. thirty eight

1 . Intro, LancГґme in the travel retail industry

The travelling industry is known as a vibrant dynamic industry, which usually connects most nationalities around the globe. In the travel industry that which terminology you speak, which practices and social habits are appropriate or whether it be AM or perhaps PM.  This industry has its own tradition, rules, traditions and occupants.  L'Oreal calls the Travel retail market " the 6the continent” in the world. A borderless continent with it's personal economy (duty free outlets which are 24hours open), its capitals: top airports (e. g. China, London Heathrow, Hong Kong, Paris Roissy) as well as its own...

Recommendations: Aaker, G. A. (2004). Leveraging the Corporate Brand. Cal Management Review, 46, 1-18.

Aaker, M. A., and Joachimsthaler, At the. (2000). The manufacturer Relationship Spectrum- The Key to the Brand Structures Challenge. California Management Assessment, 42, 8-23.

L'Oreal resource pack (2015), Branstorm.

Porter (2008), The Five competitive pushes that form strategy, Harvard Business Assessment, 79, p78

Pruppers, R. (2015). Lecture 1: Brand Equity & Brandstorm

Pruppers, L

Pruppers, R. (2015). Spiel 3: Main brand Factors & Second Brand Organizations

Pruppers, L

Pruppers, Ur. (2015). Spiel 5: Manufacturer Extensions & Brand Complicite

Pruppers, L

Pruppers, Ur., and Labadie, J. (2015). Brand Analysis LГўncome.

World Travel and leisure Organization UNTWO: http://www2.unwto.org/

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