Creativity is definitely unusual products
MEDIA CULTURE ASSIGNMENT # 3
Compose an composition on integrity behind the advertising campaign of 1 product or company. Explore both sides with the argument and analyze through the lens of marketing ethics.
by Ottavia Milani 22. '04. 2013
" Creativity can be unusual stuff: It frightens. It deranges. It's subversive. It mistrusts what it perceives, what it listens to. It dares to uncertainty. It acts regardless if it errs. It infiltrates preconceived thoughts. It rattles established certitudes. It continuously invents new ways, new phrases. It provokes and changes points of look at. ” - Fabrica- A strong statement by a unconventional " advertising agency”. Certainly, Fabrica may be the producer of the United Shades of Benetton's advertising yet really it "[... ] is not just a school, advertising and marketing agency or perhaps university. Costly applied imagination laboratory, a talent incubator, a studio of sorts in which young, modern artists come from worldwide to develop ground breaking projects and explore new directions in myriad techniques of connection [... ]”. We quit wondering in that case how the United Colors of Benetton UNHATE campaign came into being.... Crazy? Genius? or Crazily genius?!? No matter what your thoughts and opinions on the advertising campaign might be the aim it's very clear: fight the culture of hatred and promoting the closeness among peoples, faiths, cultures plus the peaceful knowledge of the reasons more. The kiss, the most identified symbol of affection, is the central theme of the campaign comprising the expect a link between several worlds, views and is convinced both political and spiritual (in the advertising symbolized with the photographs of their leaders). Alessandro Benetton, Executive Mouthpiece Chairman of Benetton Group, presented the world premiere in the campaign UNHATE, first project of the new foundation of a similar name, in the flagship store on boulevard Haussmann. He said: " With this campaign all of us decided to offer worldwide experience of high idea of tolerance, to invite the citizens of...
