Parle Essay


Presented By simply Nilesh Daaf


Parle Products has been India's largest manufacturer of

cookies and confectionery.

40% discuss of the total biscuit market and a 15%

share of the total confectionary industry in India.

In 1929 a small company by the name of Parle

products emerged in British centered India.

Manufacturing plants in Mumbai and Bangalore

and around the world



Every land dreams of a much better tomorrow. Each

nation¶s another day lies in the hands of its kids; children who also make the land proud in every single aspect; the young geniuses who form the future of area. So it¶s important to nourish these youthful minds, for after all it¶s a question in the nation¶s foreseeable future. - Parle -G


Parle-G is a strong trusted name across India. The great preference, high diet, and the international quality, makes Parle-G a winner.

Parle-G is consumed by many people coming from all ages, through the rich towards the poor, surviving in cities & in neighborhoods.

Parle-G is definitely the world's largest selling make of biscuits Launched in the year 1939, it was one of the first brands of Parle Products. It absolutely was called Parle Glucose Biscuits


Parle-G advertisement were only available in the 80's. It was marketed mainly through press advertisements.

In 1989, Parle-G produced its Dadaji commercial, that has been run for the period of six years. In the year 97, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that proceeded to become a huge success


In the year 2002, it was made a decision to bring the brand closer to your child who is a major consumer. A national level promo - `Parle-G Mera Sapna Sach Hoga' and µHindustan ki taakat¶ The season 2002 should go down as being a special 12 months in ParleG's advertising. A year that noticed the birthday of G-Man - a new legate for Parle-G Company start a premium type of Parle-G called Parle-G Magix...


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