PepsiCo gained admittance to India in 1988 by simply creating a partnership with the Punjab government-owned Corporation (PAIC) and Voltas India Limited. This joint venture advertised and offered Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. PepsiCo's' Indian products are divided into 3 categories, namely ”The fun pertaining to you” products that includes fizzy drinks and snacks. " The better for you” goods that includes Diet Pepsi and " The great for you” products which in turn consist of nourishment based goods like the Tropicana fruit juice. PepsiCo however encounters stiff competition in the market by similar goods being offered by simply its significant rival Cocaina Cola, as well as from a few of the other regional brands at the soft soft drinks part as well as in the bottled water part. The company looks a situation by which it has viewed a continuous erosion of its full penetration inside the various outlets in and around Bangalore recently. Currently the company's' main aim is to boost its merchandise penetration which is dwindling, by using a variety of tools that seem to attract suppliers of this sort of products. Data has been obtained both coming from primary sources and extra sources with regards to this project. Primary data has been attained directly by simply surveying the many retailers of carbonated fizzy drinks in and around Bangalore, and second data has been obtained from the various internal paperwork of PepsiCo. However the simply limitation of this report is that the findings of the report derive from the data obtainable only from 01/01/2007 to 31/5/2008.