South west Airlines have been known for is inexpensive flights and upbeat, jokester employees as 1971. In 1980, Freebie southwest adopted the mission statement as, " A determination of customer satisfaction delivered with вЂa perception of warmth, friendliness, individual price and company spiritвЂќ. (Anonymous, 2005, g. 16). In 1997, Freebie southwest Airlines celebrated its 25th anniversary. " The party centered around ten philosophical principles, such as вЂunder assurance but over deliver' and вЂtake competition seriously but is not ourselves' to back up the brand's positioning as being a fun, a bit offbeat airlineвЂ¦To drive the wackiness stage further, the tagline вЂStill nuts in the end these years' was adopted'вЂќ. (Ebenkamp, 1997, p. 1). Behind the laughter, there is also a culture of highly committed employees in an environment that embraces strong communication, shows a level of high ethics inside as well as externally, practices to be able to overcome adversity through the usage of its followed values, and creates " a viable sense of take great pride in in to whip the competitionвЂќ. (Stancavage, 2013, p. 1). Communication is known as a key ingredient in the lifestyle at Freebie southwest Airlines. The Senior Vice President of Business Communications, Ginger Hardage, talked about communication within the organization stating, " Remaining a вЂhigh-touch' organization that is faithful to its beliefs and linked to both staff and customers are all best priorities by Southwest AirlinesвЂќ. She procedes describe the culture because " living the Freebie southwest wayвЂќ where company attempts hire individuals with " a servant's cardiovascular system because wish in the assistance businessвЂќ and " a warrior's nature because we certainly have the desire to become the best and work very hard. And we have a fun supportive attitude and do not believe in acquiring ourselves also seriouslyвЂќ. (Hardage, 2006, l. 2). Southwest's internal interaction is managed through a " mix of channelsвЂќ that Hardage explains to feature daily Net newsletters, e-mail, and bulletin boards, a monthly...
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