Southwest Flight companies The lifestyle behind the laughter Essay

South west Airlines have been known for is inexpensive flights and upbeat, jokester employees as 1971. In 1980, Freebie southwest adopted the mission statement as, " A determination of customer satisfaction delivered with ‘a perception of warmth, friendliness, individual price and company spirit”. (Anonymous, 2005, g. 16). In 1997, Freebie southwest Airlines celebrated its 25th anniversary. " The party centered around ten philosophical principles, such as ‘under assurance but over deliver' and ‘take competition seriously but is not ourselves' to back up the brand's positioning as being a fun, a bit offbeat airline…To drive the wackiness stage further, the tagline ‘Still nuts in the end these years' was adopted'”. (Ebenkamp, 1997, p. 1). Behind the laughter, there is also a culture of highly committed employees in an environment that embraces strong communication, shows a level of high ethics inside as well as externally, practices to be able to overcome adversity through the usage of its followed values, and creates " a viable sense of take great pride in in to whip the competition”. (Stancavage, 2013, p. 1). Communication is known as a key ingredient in the lifestyle at Freebie southwest Airlines. The Senior Vice President of Business Communications, Ginger Hardage, talked about communication within the organization stating, " Remaining a ‘high-touch' organization that is faithful to its beliefs and linked to both staff and customers are all best priorities by Southwest Airlines”. She procedes describe the culture because " living the Freebie southwest way” where company attempts hire individuals with " a servant's cardiovascular system because wish in the assistance business” and " a warrior's nature because we certainly have the desire to become the best and work very hard. And we have a fun supportive attitude and do not believe in acquiring ourselves also seriously”. (Hardage, 2006, l. 2). Southwest's internal interaction is managed through a " mix of channels” that Hardage explains to feature daily Net newsletters, e-mail, and bulletin boards, a monthly...

References: Unknown. (2005). How corporate tradition helped Southwest Airlines end up being the best. Tactical Direction, 16-18.

Beebe, H. &. (2009). Communicating in small teams: Principles and practices 9th Edition. Boston, MA.: Pearson.

Ebenkamp, W. (1997). Freebie southwest Airlines. Brandweek, 1 .

Hardage, G. (2006). Profile: Interacting the Freebie southwest Way. Strategic Communication Administration, 4.

Malloy, A. (1996). The 95 Best Places to Job. Computerworld, 1 )

Payne, M. (1998). Fun workplace usually productive. Edmonton Journal, 1 .

Stancavage, M. (2013, June 2). Lifestyle of entertaining boosts important thing. Tulsa Globe, p. 1 )

Yamanouchi, E. (2011). South west - Airtran Merger: An issue of ethnic exhange: Combining companies can test Southwest 's fun loving nature.. The Atlanta Diary - Cosmetic, 1 .

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